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6 Articles in our archive
eBay completes its acquisition of PayPal. From that moment on, online payments stop being a “risky experiment” and become a daily habit for millions of people: purchases, subscriptions, money transfers. PayPal becomes synonymous with paying on the internet without fear. 3 October 2002
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Microsoft releases Windows XP. For the first time, the computer becomes friendly, stable and part of everyday life for millions of people: home, work, internet, games. It was the operating system that “put a PC in every home”. 25 October 2001
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Apple unveils the iPhone 4S and, for the first time, Siri. Voice interaction enters the lives of millions of users and opens the way for AI assistants. 4 October 2011
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Instagram is founded by Kevin Systrom and Mike Krieger. Within a few years it changes the way people share moments, creates influencers and turns the image into a business tool. 6 October 2010
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Walt Disney and Roy O. Disney found the company that would turn animation into a global storytelling industry. Disney didn’t just sell characters — it sold emotional experience at scale. 16 October 1923
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Henry John Heinz, the founder of Heinz, is born. He was among the first to place emphasis on product transparency, mass packaging and branding, turning food into a global commercial product. 11 October 1844
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